Striking the right balance between cute kids, aggressive sensei’s, and wanna-be warrior parents. This campaign delivered a whole slew of versions for social, print, broadcast, streaming, and even Ebaum's world.
Discovery+ kicked their karate show “Kiddi Kai” into action, and T&M was ready to chop up some promo excellence. Discovery+ asked us to strike the right balance between cute kids, aggressive sensei’s, and wanna-be warrior parents. The show’s competitive and quirky characters and nostalgia for the “Karate Kid” era came in handy to score sensei-tional creative.
In Design & Animation, Edit, Latest, TV, Entertainment, Lifestyle, Sports, Trailer, Frontpage
Series Launch
CREDITS
EXECUTIVE PRODUCER
FOOTY
FOOTY
CREATIVE DIRECTOR
JEFF STRONG
JEFF STRONG
DIRECTOR OF PRODUCTION
ANCHI LASTER
ART DIRECTOR
GARTH SUPERVILLE
GARTH SUPERVILLE
DIRECTOR OF EDITORIAL
IAN RUMMER / DAVE GORRIE
IAN RUMMER / DAVE GORRIE
PRODUCER
ANDY SCOTT
ANDY SCOTT
PRODUCTION MANAGER
MADDIE NELSON
EDITOR
DAVE PARSONS
DAVE PARSONS
DESIGNER
ELI ORTH
ELI ORTH
SOUND DESIGNER
RICHARD HUMPHRIES