Striking the right balance between cute kids, aggressive sensei’s, and wanna-be warrior parents. This campaign delivered a whole slew of versions for social, print, broadcast, streaming, and even Ebaum's world.


Discovery+ kicked their karate show “Kiddi Kai” into action, and T&M was ready to chop up some promo excellence. Discovery+ asked us to strike the right balance between cute kids, aggressive sensei’s, and wanna-be warrior parents. The show’s competitive and quirky characters and nostalgia for the “Karate Kid” era came in handy to score sensei-tional creative.

ClientDiscovery+ServicesEdit, Mograph

Series Launch

CREDITS


EXECUTIVE PRODUCER
FOOTY

 

CREATIVE DIRECTOR
JEFF STRONG

 

DIRECTOR OF PRODUCTION
ANCHI LASTER
ART DIRECTOR
GARTH SUPERVILLE

 

DIRECTOR OF EDITORIAL
IAN RUMMER / DAVE GORRIE

 

PRODUCER
ANDY SCOTT

 

PRODUCTION MANAGER
MADDIE NELSON
EDITOR
DAVE PARSONS

 

DESIGNER
ELI ORTH

 

SOUND DESIGNER
RICHARD HUMPHRIES