One of our favorite techniques was on display with this teaser trailer. It's what we call, the one-shot-willy!
Using a single tracking shot from production of Marilyn's dressing room, we brought the legendary actress to life. A combination of soundbites & driving lyrics drive the pace as she shed her mask of fancy pearls & gloves to reframe the viewer's perspective. And topping the list was a compositing challenge; digitally moving the mole on our Marilyn look-a-like’s face to the right spot. Holy Moley! With a little bit of rotoscoping magic, we delivered. While there might have been some smoke & mirror tricks in this spot, it’s always the real deal when our creatives dive in.
CNN Reframed
CREDITS
CREATIVE DIRECTOR
JEFF STRONG
ART DIRECTOR
GARTH SUPERVILLE
DIRECTOR OF PRODUCTION
ANCHI LASTER
PRODUCTION COORDINATOR
MADDIE EHRENREICH
PRODUCER
ANDY SCOTT
COMPOSITER
DAVE GORRIE
SENIOR EDITOR
DAVE GORRIE
SOUND DESIGNER
RICHARD HUMPHRIES
SENIOR PRODUCER
HYESUNG KANG
SENIOR DESIGNER
BRANDON CAMPBELL
PRODUCER
LAURA SCOTT
SENIOR POST PRODUCTION MANAGER
GREG ENFIELD
SENIOR DIRECTOR, CNN CREATIVE MARKETING
LISA GHORMLEY
PRODUCTION
303 FILMS
DIRECTOR
TRUDY BELLINGER
PRODUCER
SHANNON BOWEN
STEADICAM
CHRIS CUNNINGHAM
GAFFER
ANDREA SACHS
KEY GRIP
TIM SHINKLE
FOCUS PULLER
NICO MARTIN
PRODUCTION DESIGN
BROOKE ASHE
MAKE UP
TROY JENSEN
COSTUME
ELIZABETH SHEIN
STARRING
@OFFICIALLYMOSH