How do you capture the leggings & lies that swept a nation? By combining great editorial with graphics inspired by the devious fabrics themselves. In support of Discovery's The Rise and Fall of LuLaRoe, Trick & Mortar dove into the madness.
The art department pitched a series of digital fabric prints and animated text cards to bring this true MLM crime story to life. Designers built motion graphics that emulated the texture and designs of the original LuLaRoe leggings. The motion included various lifelike stretching and ended by deteriorating throughout the spot, just like the real life story. Stream The Rise and Fall of LuLaRoe on Discovery+.
Discovery + Trailer
CREDITS
CREATIVE DIRECTOR
JEFF STRONG
DIRECTOR OF PRODUCTION
ANCHI LASTER
PRODUCTION COORDINATOR
MADDIE EHRENREICH
PRODUCER
ANDY SCOTT
EDITOR
DAVE GORRIE
ART DIRECTOR
GARTH SUPERVILLE
MOTION DESIGNER
GARTH SUPERVILLE
SOUND DESIGN
RICHARD HUMPHRIES