The goal was to show EarthxTV’s passion for their mission to promote sustainability and environmentalism. The challenge for this project was to help the network stake their claim on Earth Month, a concept that goes beyond just Earth Day.
Any network can celebrate for a day or even a week, but only EarthxTV has the boldness and clout to demand a full month. After all, they are “The Official Network of Earth Month."
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IN THE NEWS
Featured onProMax Daily Brief
For independent cable network EarthxTV, Earth Month is the Super Bowl of its year. To celebrate it and Earth Day on Saturday, April 22, EarthxTV teamed up with Washington, D.C.-based Trick & Mortar for a month-long brand campaign that reveals the network’s passion for its mission to promote sustainability and environmentalism.
CREDITS
EXECUTIVE PRODUCER
FOOTY
DAVE GORRIE
FOOTY
DAVE GORRIE
CREATIVE DIRECTOR
JEFF STRONG
JEFF STRONG
DIRECTOR OF PRODUCTION
ANCHI LASTER
ART DIRECTOR
GARTH SUPERVILLE
GARTH SUPERVILLE
EDITORIAL TEAM
IAN RUMMER
DAVE GORRIE
BETH PEZZONI
NATHAN PEOPLES
IAN RUMMER
DAVE GORRIE
BETH PEZZONI
NATHAN PEOPLES
SOUND DESIGNER
RICHARD HUMPHRIES
FOR EARTHX TV
Vice President Creative Director
Matthew Kennedy
Producer
Lanie Najjab
President & CEO
Dan Russel
EVP Global Distribution | Marketing & Communications
Rajan Singh