Description Getting Marriott employees introduced to new 2020 initiatives requires an acronym. C.O.R.E. was it. Our challenge was to make CORE interesting and engaging.
So we sez… what about lasers? And lasers it was. Also, hazers, tube lights, 80 plasma screens, synchronized led’s, all partying around 3-foot tall acrylic letters. Shot in Fogo’s studio right before New Year’s, it was an all hands on deck, into the night gig.
A slick, hypno-visual piece of creative emerged. Paired with Marriott’s key tenets, it was the perfect blend of strategy and style.