For Choice Hotels and their Everhome Suites brand, we helped ideate and refine the “Whenever Home” concept—an inviting, flexible positioning for modern travelers seeking comfort and consistency in extended stays.
From early-stage creative brainstorming to campaign direction, Trick & Mortar worked alongside Choice Hotels to develop a narrative that resonates with guests, highlighting how Everhome Suites provides a seamless balance of home-like amenities and hotel convenience. The campaign we helped shape captures the emotional core of long-term travel—whether for work, family, or life’s unexpected journeys, Everhome Suites is a place where home is always within reach.
WhenEver Home | Everhome Suites
BRAND AWARENESS, COINING A PHRASE
The Challenge: Choice Hotels needed a compelling way to differentiate Everhome Suites in the extended-stay market—one that spoke to both business and leisure travelers in need of long-term accommodations. The brand had to stand out from traditional hotels while emphasizing comfort, flexibility, and reliability.
Our Approach: We developed a concept centered around the feeling of belonging anywhere, anytime. “Whenever Home” captures the fluid nature of extended stays, ensuring guests know Everhome Suites is designed to feel familiar and welcoming, no matter where life takes them.
The Result: The campaign became the foundation for Everhome’s latest marketing push, delivering a powerful and relatable message that positions the brand as the go-to choice for extended stays.
CREDITS
JEFF STRONG
ANCHI LASTER-LEJEUNE
PHUC TRAN
STEVE WHITCOMB
JO FUENTES
SARAH JOFFE