Bold and energetic visuals speak to the culture of the District's basketball community.
This spot subtly features Wizard's gear by weaving b-roll of DC, small and detailed, with fiercely local flashes of the city's power and grandeur. The lens candidly captures people in the city, where faces are the hero. Distinct and diverse looks framed in portrait settings against strong city backdrops.
Stand Up | Brand Spot
ACROSS SOCIAL, BROADCAST, IN ARENA
Authentic City, Powerful Presence
VO: Our nation’s heart… beats strongest here.
VO: Listen, it’s in you.
VO: In a city where monuments rise, we go higher.
VO: In the shadow of marble giants…we build our own heroes.
VO: We pave our streets with history, with fight, with hope.
VO: This is ours. A symphony of soul.
VO: Weaving dreams.
VO: Owning power.
VO: Standing up.
VO: This is our city.
VO: Completely, beautifully, Us.
VO: Stand up.
CREDITS
JEFF STRONG
ANCHI LASTER
FOOTY
JIM KOWATTS
ALEX KREGER