For the Washington Capitals’ new season ticket campaign, we partnered with Monumental Sports to create a powerful promo that transforms a simple seat into a symbol of passion, loyalty, and unforgettable moments.


Through showcasing game footage, custom-shot visuals, and a compelling narrative, the emotional call to action speaks directly to devoted Caps fans. From our concept to Monumental's execution, every frame captures the energy, heart, and history in the making.

The result? A campaign that goes beyond selling seats—it invites fans to claim their place in the action.

ClientMonumental SportsServicesIdeation

More Than A Seat | Washington Capitals

LIVE EVENT, SEASON TICKET CAMPAIGN

More than a seat—it's your front-row pass to Caps history.See how Trick & Mortar and Monumental Sports crafted a high-impact season ticket campaign for the Washington Capitals. Watch now!


CREDITS


EXECUTIVE PRODUCER
FOOTY

 

CREATIVE DIRECTOR
JEFF STRONG

 

DIRECTOR OF PRODUCTION
ANCHI LASTER-LEJEUNE

 

WRITER/PRODUCER
MADDIE NELSON

 

ART DIRECTOR
GARTH SUPERVILLE

FOR MONUMENTAL

EXECUTIVE PRODUCER
JIM KOWATTS

 

EDITOR
JAMES CHISHOLM