New York-based photographer and director Joey L pulled a trick out of his photography bag: Unite the many East African cultures into a single, visually cohesive body of work, while still celebrating each people's diversity.
The mortar: Over a decade of Joey L’s photographic work from all over Ethiopia. Highlighting creative director, Jeff Strong, and director of editorial, Ian Rummer, for creating this gorgeous trailer.
CREDITS
EXECUTIVE PRODUCER
FOOTY
FOOTY
CREATIVE DIRECTOR
JEFF STRONG
JEFF STRONG
DIRECTOR OF PRODUCTION
ANCHI LASTER
ANCHI LASTER
DIRECTOR OF EDITORIAL
IAN RUMMER
PRODUCTION MANAGER
MADDIE NELSON
MADDIE NELSON
SENIOR EDITOR
DAVE GORRIE
DAVE GORRIE
SOUND DESIGNER
RICHARD HUMPHRIES