Explaining biometric forensics is like trying to teach a cat about cybersecurity: both are fascinatingly complex, involve chasing elusive targets, and you're never quite sure if the cat's paying attention or just plotting to take over the world with its newfound knowledge.

This conceptual spot was built with a fluid mix of the daily dangers and emotion that face defenders of security everywhere.

In Security, Tech, Corporate, Sizzle, Mixed Media, Digital, Design & Animation, Consulting

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If you get jazzed by a statement like this:
"Forensics and biometrics are separate disciplines that, when combined, are powerful tools in support of national security. The ability to identify individuals using their physical characteristics has game-changing implications for military operations as well as internal functions, such as access control for bases and computer networks."
...then you are in the right spot. Story explainers like these can be easy or complicated. The trick is making the hard ones look easy.

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CREDITS

EXECUTIVE PRODUCER
FOOTY

 

CREATIVE DIRECTOR
JEFF STRONG

 

DIRECTOR OF PRODUCTION
ANCHI LASTER
ART DIRECTOR
GARTH SUPERVILLE
DESIGNER
ELI ORTH
PRODUCER
MADDIE NELSON

SENIOR EDITOR

DAVE GORRIE

 

SOUND DESIGNER
RICHARD HUMPHRIES