Description Striking the right balance between cute kids, aggressive sensei’s, and wanna-be warrior parents. This campaign delivered a whole slew of versions for social, print, broadcast, streaming, and even Ebaum's world.
Discovery+ kicked their karate show “Kiddi Kai” into action, and T&M was ready to chop up some promo excellence. Discovery+ asked us to strike the right balance between cute kids, aggressive sensei’s, and wanna-be warrior parents. The show’s competitive and quirky characters and nostalgia for the “Karate Kid” era came in handy to score sensei-tional creative.
Executive Producers: Vice President, Creative and ProductionMary Clare Baquet